Beauty Industry

Coty Launches Love Collection

The feminine flacons - and four scents - were inspired by 'happiness.'

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By: Jamie Matusow

Editor-in-Chief

Coty has launched the Love2Love fragrance collection, which the company says was “inspired by a spectrum of colors that express a woman’s joy and sheer happiness.”

Each scent was designed to speak to the woman who loves the idea of being in love – and contains “perfect pairs” of floral notes.

The feminine flacons are clear, as the juice is tinted in soft shades of pink, green, lavender and orange. The bottles are decorated with white flowers, which match the cartons.

The four fragrances are:

Fresh Rose + Peach, by Calice Becker, Givaudan

Jasmine + Sparkling Mimosa, by Richard Herpin, Firmenich

Freesia + Violet Petals,
by Sophia Grojsman and Bruno Jovanovic, IFF

Orange Blossom + White Musk,
by Maurice Roucel, Symrise

READ MORE: Fragrances Inspired by the Color of the Year, Radiant Orchid

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